![]() ![]() You’ve seen the signs advertising $6.95, $6.99 or even $7.05 for a gallon of regular unleaded. “And if you break their back, nobody wins.”īusiness The truth about L.A.’s most notoriously expensive gas stations “Your company has to deal with cost increases, but your customers have to deal with cost increases too,” Vultaggio said. Vultaggio’s calculation is that raising prices and losing customers in the process just isn’t worth the short-term profit. enough to fill Echo Park Lake 10 times over. That amounts to 255 million gallons of AriZona iced tea sold, according to data from Beverage Marketing Corp. by volume in 2020, second only to PepsiCo’s slate of Lipton, Pure Leaf, and Brisk. ![]() Pure Leaf, the upscale Pepsi-Lipton label, goes for $2.09.ĪriZona products commanded nearly 16% of the ready-to-drink tea market in the U.S. An 18.5-ounce container of Gold Peak, Coke’s brand, costs $1.99. AriZona was cheaper, but only because it contained 50% more tea per can. When Vultaggio started out, Snapple also charged 99 cents for its signature 16-ounce glass bottles. Its fruit drinks, energy drinks, bottled teas, snacks, hard seltzer, and other offerings move less volume, but have higher prices and higher margins. The company sells about 1 billion 99-cent cans each year, Vultaggio said, which makes up about 25% of its total revenue.
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